Peter:
[0:00] Hello everyone, well we are straight into this episode, I'm joined by a very good mate of mine, Ken Westgard, you are joining from Norway, am I correct?
Ken:
[0:12] That's correct.
Peter:
[0:12] Whereabouts in Norway?
Ken:
[0:14] What did you say?
Peter:
[0:15] Whereabouts in Norway.
Ken:
[0:16] Well, whereabouts, like the Australian accent kind of got me there, but yeah.
Peter:
[0:20] I will slow down for you. Thank you.
Ken:
[0:23] It's a town called Tunsberg, some people might know it from, you know, the show Vikings, because it's, you know, this old Viking city. It's actually over 1,000 years old, so it's one of the oldest cities in Norway, actually. But it's about, you know, Oslo. Most people know Oslo, so it's about an hour, hour and a half south of Oslo. Yeah.
Peter:
[0:42] Okay. There you go. So it's nice that you joined because it's like the time zones are a little bit unfriendly and trying to make it work, so I appreciate you taking the time. And it's nice to have you finally here
Peter:
[0:52] on the Inner Power Podcast. Now, we've just been literally, we're jamming here, guys. We had things set up, but we're just in flow. We like to have a laugh. We like to just chat things out. We figured, you know what? Let's get you involved and just join us for the conversation. Join us for the ride because we are like brothers in spirituality and business. We are entrepreneurial kindred spirits. We're always about, and the thing that we have in common and obviously that Ken and I connected with was, you know, obviously not just a business, but the fact of like finding, you know, more of ourself and like the journey of like self-discovery or, you know, self-rediscovery. It's been a journey for the last, you know, 18 months or so, hasn't it, mate?
Ken:
[1:39] Yeah, it really has. I mean, it's always a journey regardless. Like but for me it didn't start until probably 2018 when i came across jade's web one which is our fellow mentor and until then it was like just living the normal life that most people live i guess but okay let's just yeah yeah okay sorry i'm not normal life what.
Peter:
[2:05] What's the definition.
Ken:
[2:06] Of normal life i'm not gonna say that we don't live a normal life now obviously because normal is different to everyone obviously i would say we live a normal life now right yeah but, but i wasn't into spirituality i wasn't into any of the woo stuff i wasn't looking at things like human design or end manifestation or you know all those things i that was totally, something i didn't even know existed basically i think, Since 2018, that is a whole new world.
Peter:
[2:40] It's like, come to the dark side.
Ken:
[2:44] Yeah, kind of.
Peter:
[2:46] Okay, let's make this really quick and succinct. Since then, do you feel like, since you've come to the dark side and opening yourself up to, you know, the spiritual, the energetics, the woo-woo, the witchy side, everybody's got their own nickname for it. But do you believe that it has improved your life.
Ken:
[3:09] Absolutely yes and it's like we talked about this before we had this interview as well like you know what's the harm in trying this on like just see what happens right it doesn't it's not gonna hurt you well well obviously this is dark sides it could potentially hurt you but you know no but seriously it's yeah no it's great i mean If something makes you happier or feel better about yourself, then why not? It doesn't hurt anyone else.
Peter:
[3:40] And so, this was pretty much like the philosophy you adopted really going and embracing all kind of, you know, starting your journey on this path, wasn't it?
Ken:
[3:49] Yes, absolutely. I mean, you got to be open to this stuff because it's, you know, like we said, it's not a normal life. But it's about believing something that it's greater than you, obviously. Like people believe in god or whatever i personally i don't believe in god but i believe there is something more to the universe like there's more than we can see and hear and feel maybe but you know everyone has their own perception of this so to me it's more about believing in the universe and stuff like that but funny enough like i said i don't believe in god but do you believe in like the angels and the angel numbers and stuff like that yeah i'm a little bit confused i guess, are you confused.
Peter:
[4:33] Or you're still discovering what works for you you're still finding your.
Ken:
[4:38] I think i'm still just discovering a little bit yeah but i definitely i mean it's been it's been an interesting journey for sure yeah and.
Peter:
[4:46] So you were just saying before so angel numbers they're they're a thing for you.
Ken:
[4:49] Yeah that's a thing for me yeah absolutely when i see numbers and they show up multiple times i definitely go and check out like what what does these numbers me like because, usually it's positive things and that gives you this positive information and like I said like why not It makes me feel good.
Peter:
[5:07] So, yeah. It's better than going off to the pharmacy and getting other things that might feel good.
Ken:
[5:15] Absolutely, yes. A little bit safer.
Peter:
[5:18] No harm in the angel numbers. Now, just for context, everyone, because this was a real interesting thing. So, Ken and I met for the first time almost this time last year, almost 12 months ago.
Ken:
[5:29] Yeah.
Peter:
[5:30] And we're just chatting away and it's like, okay, cool. And it's like, we do. And we were embracing the other type of spirituality at the time, you know, conversing with other types of spirits after a big conference. And, you know, we just kind of do it. But we were just reflecting on the big
Peter:
[5:47] live conference that we were at. And when we were there on, I believe it was on day two of a three-day conference, we had the privilege of, you know, being the audience we had, Michael Beckwith, on stage. And for those who aren't for me, because, hey, look, hand on heart, I actually did not know who he was. And that could very well be me in, you know, the land down under and a bit of darkness and not being aware of everyone.
Ken:
[6:14] Well, definitely in Norway as well, I guess. So, you're not alone.
Peter:
[6:16] Did you know who he was?
Ken:
[6:17] No, hadn't liked it.
Peter:
[6:18] Okay. Never heard of it. That makes me feel a little better. Because, anyway, he is actually a very, very well-renowned, like, spiritual preacher, I suppose, is the best way. And he also operates his own church, and most of it's online. He's been a guest of Oprah. So, he's obviously very, very well known in probably more North American circles, because again, hey, look, not quite known in Norway, not quite known in my world here in Australia. So, you know, but anyway, he is an amazing channel, and he really does bring the energy through and embraces and embodies it. And, of course, when you're in a room, he's on stage and he's doing this with, well, we had, what, 800, 900 people there?
Ken:
[7:04] Yeah.
Peter:
[7:05] So, the energy was high and, you know, he was absolutely bringing the energy through. But this is interesting because, and this coincides with you talking here, Ken, about your journey and embracing spirituality on the entrepreneurial part. Also, I've got to point out here, just for the record, that 800, 900 people at this conference, we're entrepreneurs, we're business people.
Peter:
[7:29] So it's not like we're here literally for the preaching, but we were there. But you said it was pushing your limits.
Ken:
[7:38] Yeah, I think I've kind of found my limits with that one because I felt like- Angel number's okay.
Peter:
[7:45] Yeah. Michael's energy a little bit.
Ken:
[7:48] I mean, his energy, there's nothing wrong with his energy, obviously, because he does bring a good energy. But I didn't connect with the way he was talking. It was more like the preaching kind of side of things. And I saw like we discussed like getting up and jumping up and down, screaming and dancing and all that stuff. I thought, dude, this is so not me. It's like, it was really to the point of uncomfortable. And I know uncomfortable can be good, you know, push your limits, blah, blah, blah. But seriously, that is, yeah, I think I've had my limit with that one.
Peter:
[8:19] Well, listen, like you were saying before, like, hey, why not? Try it on. What's it going to hurt? Did you try it or did you just, you've gone, nah, nah.
Ken:
[8:29] I mean, I've been to conferences before where this is a thing as well. And I know that that is my limit, I think. So it's a no. I didn't try it on this time either.
Peter:
[8:43] That's a hard no. That's a hard no.
Ken:
[8:46] Yeah.
Peter:
[8:46] So just out of curiosity, the people you're surrounded by, were they trying it on and into it?
Ken:
[8:53] Oh, absolutely. I would say probably, well, let's say 95% of people enjoy that and they get up and down and screaming and yelling and stuff like that. But, you know, there's like 5% of us that, you know, not quite for us, but that's fine, you know. We'll just sit here.
Peter:
[9:11] I'll just say, okay, I'll watch while you're going to embrace the energy of this right now.
Ken:
[9:17] You do you, I'll do me, okay?
Peter:
[9:19] But, you know, look, in all fairness, that's what I absolutely love about that
Peter:
[9:25] room and all the people in there. No one is looking at someone who's not participating. No one's there saying, hey, Ken, get involved get up you know get your get your hippie hippie shake on you know it's like but everybody's kind of respectful they might look at you going hey what are you and you might be going not for me and everybody's like okay cool like there's no push there is like it's just literally like everybody's respectful of each other and the boundaries because we also know obviously through our mutual mentor james like he is a lovely kind of sneaky wizard how he weaves in the spiritual aspect into a lot of the business side of things and just that's what I love about it hearing your journey about going well look I'm trying this on and and see where this is going so and with that how would you say like now that you've embraced it what's the biggest improvement, you have seen whether it's yourself or your business since you've really started to try some of the spiritual things on that's.
Ken:
[10:34] A big question.
Peter:
[10:35] Okay there's the curveball people yeah.
Ken:
[10:38] No i mean i definitely see that my life in itself has improved me as a person has changed and improved i mean it has i would say it's a good impact it makes you kind of slow down maybe a little bit you don't stress over things that you can't control obviously and you let things unfold in the way they're supposed to unfold. And obviously, this is something, you know, it takes a little bit of time to kind of get this into, you know, your everyday life or whatever you want to say. But yeah, I mean, I would say, I mean, 2018, that's what, six years ago?
Peter:
[11:18] Yeah.
Ken:
[11:18] So obviously, it's been six years before. I feel like now I'm really starting to embrace it. I always kind of embrace it to a certain extent, but I feel like now at this point, I'm really starting to see how well it plays out when you actually really truly embrace it.
Peter:
[11:37] Yeah, it's interesting. I'm just going to pick on you a little bit here.
Ken:
[11:41] Oh, no.
Peter:
[11:42] Would you say, like, it's because you've been embracing it or are you finding that, like, now, like six years later, that you're actually more embodying some of the spiritual teachings?
Ken:
[11:53] Yeah. probably and you know just being more in tune with it because maybe i wasn't that before obviously it's not easy to see that for yourself obviously over six years it's been a long journey and you it's like you know you can watch your kids grow over the years and you don't notice that from you know month or two or three yeah but people who haven't seen your kids in three months like oh my god they've grown so much they're so different blah blah blah but you don't see that necessarily for yourself either so yeah being there front and center of my own journey I can't see all of that happening, but six years is a long time, so obviously there's been a lot happening. A lot of this stuff goes on in the subconscious mind at some point. I did actually notice that by myself as well, all the things I've learned about business and through James Wedmore. I'm not that much into the BBD program anymore and going into stuff and learning new things because it's there already. It's subconsciously there. I don't have to go into that anymore as much as I used to. But that doesn't mean it didn't have the impact that it did.
Peter:
[12:58] And I suppose it's like you're saying, again, it's time for it to sink in. And that's what I'm also finding in my journey at the moment too is I think you can get so wrapped up in, as you're saying, the programming or trying to learn the framework or the format. And you're like, oh, my God, I've got to make this work and I've got to understand this and I've got to get this statement right. And then you get so... In that mode of making things like try to work and go, I've got this.
Peter:
[13:30] And I find that it is still a little bit forced when you're learning it or, you know, really trying to like embrace that framework. Whereas now it's like, I'm letting go of that. But then I'm like, oh, this is dropping in.
Peter:
[13:45] That learning that I was trying to make myself learn like, you know, 18 months ago. Oh i did learn that oh that's how this is applied to itself so i totally understand about how like it's subconsciously there you don't really realize it but you know and speaking which was the great thing is and this is why it was great to connect up with you you've really now starting to find your stride and it's almost like you're going oh my god here it is here it goes and like this is where i love it and this is the most inspirational part because one of your it's been a journey for you like i know that but obviously for my listeners they don't know so you know can you give us a quick background about like obviously we've got the six years and you've had the awakening stuff but that's just one aspect and one angle of your journey but you know business itself and like you've literally just had a massive rough patch and like i love it because you're here and obviously the good things have turned around you've done a little bit of a bounce which is fantastic.
Peter:
[14:48] But take us through that because, you know, that's pivotal. Like, it really is pivotal to understand and, like, everything we're talking about here and about how, you know, even the spirituality, the learning, the subconscious has helped you to see that through. So, can you walk us through that for our listeners?
Ken:
[15:05] Yeah. I mean, it was fantastic. In the beginning of this year, 2024, as we're talking about this, where my wife, she tore her a meniscus. And obviously that meant that she couldn't do anything around the house, basically. She had to lay on the couch and almost having that bell like, ding, ding, ding, come help me. I need something.
Peter:
[15:26] Is she going to be okay listening to you talk about it like this?
Ken:
[15:29] Probably she's not going to listen, so that she'll feel safe in this environment, right? The cone of silence of the podcast I'm not gonna announce this to her this is
Ken:
[15:42] between you and me I can slip.
Peter:
[15:45] Her the link very quietly on the.
Ken:
[15:46] Side yeah but no I mean that was in January when she torn that and it took a little while before she got you know surgery and then obviously this recovery so it wasn't until.
Ken:
[15:58] I think May that was she was like fully back more or less, and obviously in that time i had to take care of everything like we had two kids and they have their activities and you gotta do all that and there's the house and you know everything around the house and yeah it's a lot especially when you try to build a business and on top of that i have like a couple other things that i do besides the business as well so you know the the days are kind of full and at that point also i wasn't feeling quite in alignment with the business that i had at that time. So it's like, you know what? I'm just going to hit pause. I'm going to stop everything. I had one client that was working with Adam Kidoo, which is one of the next level coaches that we know. But that was like the only thing that I was doing with the business just to kind of have something to do, you know? But I just let everything go, put everything on pause just to kind of see like... Where do I want to go? Like, what do I want to do with this? And obviously, yeah, taking care of my wife, taking care of the kids, all that stuff. But, you know, as time goes by, we come to November, suddenly I have like this download or whatever you want to call it, epiphany. Like, wow, this is what I'm supposed to do. So, you know, for us, it's the BBD group, Business by Design. And I'm looking at the posts that people are making and they're all just asking,
Ken:
[17:16] you know, can we get some feedback on a sales page? Can I get some feedback? And this happens multiple times a week.
Peter:
[17:21] Oh, it does. Especially after intake, which happens in end of June.
Ken:
[17:25] Yeah, yeah, yeah.
Peter:
[17:26] It usually starts to pop up around August, September.
Ken:
[17:30] But it's always there. Like, I've seen it a million times and I haven't even registered it. But this time it's like, huh, people are continuously asking this. Why haven't I seen this before? And they're like, I've been helping people with launches and stuff like that. So, obviously, there's the sales page and there's, you know, the messaging and stuff. Like that so like dude i love messaging like that's one of the things i really love like figuring that out and i love designing things so i was like huh well sales pages like that's messaging and design all in one like why haven't i seen this before like come on probably because it said it's been there page.
Peter:
[18:06] And not like messaging and design together yeah.
Ken:
[18:10] It's weird like it's been there all along but i haven't seen but probably because i wasn't ready for it or i had to go through this journey to find it i don't know it's it's weird but that was a moment like boom that this is it like and then i started to do some research and using chat gpt as someone to you know brainstorm a little bit but because you and i we both know that like in the online space you don't have people that you can talk to at any time anywhere like there's you have to schedule a call and blah, blah, blah. It's going to take a week. And it's like, I need to do this now. Yeah, you're in the moment. You're in the moment, right? So you got to talk to someone. So I'd set up ChatGPT.
Peter:
[18:56] Hang on. Let me check the time zone. Damn it, Pete's asleep. I can't text him.
Ken:
[19:03] But, I mean, if you use ChatGPT the right way, it could be really good. Like, you could have a great conversation with it. Weirdly enough. Like, I know that sounds weird.
Peter:
[19:13] I've got to point out. Anybody who's going to watch the video, you can see Ken's like, his face is like going, you can, like, seriously. Chat TV is like, it's a great buddy.
Ken:
[19:24] If you give it the right description and, you know, prompts and stuff like that, obviously. But yeah, so we had this great conversation, you know, brainstorming stuff, like doing some research. Like there's a huge gap in the sales page market. Like there's, yeah, you have some people who do like copywriting and then you have some people do design. and then there's the done for your service and maybe a couple of courses but let, It's such a small market in the sense that there's not a lot of people offering it, but obviously, there's a lot of need for it.
Peter:
[19:57] Well, yeah. So, like, every person who is online, or even a bricks and mortar page, everybody's got a website, everybody's got some presence, you know, online. And then I think like if you're not like really entrepreneurial or in the business space or business-minded, the one thing you don't realize very quickly is like it's almost every time you are presenting online, in some shape or form, you're selling. It's a sales. Like even right now, like I know I'm technically not selling anything. I'm literally just having a conversation with a friend. But at the end of the day, it's a version of a sale, if that makes sense. because there's a part of, like, whether you're attracting an audience, whatever it is, it all leads into that. And I feel like that's something that a lot of people miss or misunderstand, you know, when they're not. Or they venture into this space like I did and I didn't know what I was doing. It's like, sales page? Do I really need a sales page? I just send people to the checkout. I go for the number, mate.
Ken:
[21:03] Yeah. But no, there was definitely a gap in that market. And now I'm just really going full speed ahead. And, you know, I'm aiming, I got this vision or ambition that, you know, I want to be the go-to guy for sales pages. Like, just, I mean, you have, for people who know a little bit of business, you know, you have Jeff Walker, who is the launch guy, right? And then you have Stu McLaren, who is the membership guy.
Ken:
[21:27] And then we have Brandon Lucero, he's the guy to go for messaging. So just, you know, always some people within each market, but like, there's no people in the sales page market. It's like, that's me. I'm going to be the sales page pro. People are going to say my name when they need a sales page. So, yeah. There you have it.
Peter:
[21:44] Love it. But see, look at you light up. Like you are so, because I know when I was- Oh.
Ken:
[21:50] It's Christmas.
Peter:
[21:50] Yeah. You're just there, man.
Ken:
[21:52] I'm like a Christmas tree.
Peter:
[21:52] You are so in alignment with that. And that is awesome. I love watching you because you just, you're pumped. Like your enthusiasm, you're passionate. You're like going, this is going to be me. And I love this because what you said there is so, so important because it's one thing I have noticed. And again, it was obviously back at conference this time last year, I was noticing something with a lot of people and it's just like, you know how you're that sales page pro, but I'm like, I help people to tap into that vision. And you said that you've got this vision, you can see it. And that's why I can see your energy and your vibration. Boom. It just jumps like five levels and you're like, come on, who's got some sales? I'm going to get you. We're going to make this happen. We're going to rock your space. You're going to have sales and you're going to have money coming in the door, people. The sales page pro, he's here. And he's going to take care of business literally for you. And it's so good because, and isn't it interesting how you're saying like it was there the whole time.
Ken:
[22:55] Yeah.
Peter:
[22:56] However, you didn't see it.
Ken:
[22:58] Yeah.
Peter:
[22:59] So, what were you looking at before? Before this dropped in, what were you looking at before?
Ken:
[23:06] That's a great question, actually. So just give me a pause for a second because I got to let the cat out.
Peter:
[23:12] Let the cat out.
Ken:
[23:16] Sorry, trying to ignore the cat is impossible.
Peter:
[23:19] That's right, man. So, yeah. So what were you looking at before this or what area were you working in?
Ken:
[23:29] I think I was just trying. Let's just say that I was trying too hard, I think, in some capacity. like you're trying to figure out like what am I supposed to do yeah and, Starting a business, it's not easy and you try to follow these people and do the things that they say that you should do. Yeah, I mean, it's hard because you can have this idea like, yeah, sure, this is what I can do. I'm a fast learner and I can do a lot of things, but that doesn't mean it's the right thing always.
Peter:
[24:05] That's a very important distinction. And like it's interesting too because I've also seen like where some people will go off in a direction, because it's almost like either they've been told it's a good direction or there is a market there for it and like but there's no connection for them to what they're doing. So, you know, it's kind of interesting and then all of a sudden there you found where your passions combine and.
Ken:
[24:42] It becomes.
Peter:
[24:43] You know relatively simple and you'll you know it's one thing that you're working on.
Ken:
[24:47] Yeah and it's you know i've been saying this as well like it's been the overnight success i feel like it's the overnight success at this point but obviously it's been 10 years in the making like it took me 10 years to actually get to this point where i finally saw this is it and like you said you can feel it on my energy as well like, but it took 10 years like seriously 10 years of doing i don't know how many courses i don't know how much money i spent probably you know 50 000 for all i know i don't know it's crazy that.
Peter:
[25:20] Sounds like a spitball.
Ken:
[25:21] I've invested that's the right word to say that is correct you're well invested.
Peter:
[25:27] In your personal development again but at the end of the day you've still done it and And I think it doesn't matter what you do or how it is, 10 years, whatever you spent, doesn't matter what courses or conferences you've gone to, but the whole thing is that shows you that you knew you were still looking and you weren't willing to give up. Now, that's a huge message and that's really, that's what I love and I really wanted to, you know, hammer home here is because it is 10 years and I know what it's like. Like, it's even for me, like, building myself up in business is slightly different because I'm also doing, you know, live events and stuff like that. But people don't understand it takes time and it's a bit of a long-term game. And then all of a sudden, something clicks and you go, wow, now it's better again. But you were very, very close to giving up, weren't you?
Ken:
[26:19] Yeah, I was. Like I said, like beginning of this year, I was, I felt like a little defeated and on top of everything that else was happening. Like I was seriously thinking like, man, do I even want to do this anymore? Like, let's just quit and, you know, go get a regular job and let that be it. But I mean, that would have been like 10 months later. You would have that breakthrough, right? Would you have given up if you knew that, right?
Peter:
[26:44] Or if you knew that your breakthrough is coming. So, let's phrase this. Let's phrase this for a listener. Right now, listening to this, you might be very well on the verge of, I'm done. Or it doesn't matter where you're, you might have just started a little bit of a business journey. And because we know what that's like too, because you can, when you're starting, like, overwhelm, like, there's frameworks and there's sales pages apparently, Pete, to be done, whatever else. But it can be overwhelming. It's like, oh, where do I start? How am I going to do? Oh, this is going to literally take me years to learn, not just learn, but learning's one part. Understanding, implementation, then execution of those things, That's a journey in itself. But if you did know, and if you're feeling right now you're ready to give up, but if you knew that your breakthrough was going to come within 10 months or it could be within one month, it could be even tomorrow, would you give up?
Ken:
[27:55] Yeah, you never know. Like, really, you never know.
Peter:
[27:58] Well, you didn't and here you are. I know that this is the part, like, your face still says, like, I can't believe that. But it's just all of a sudden, in one kind of moment of profound clarity, you've gone, this can't be it. This has been here the whole time.
Ken:
[28:19] And it can't be that easy.
Peter:
[28:20] It can't be it. Yeah. It can't be that easy.
Ken:
[28:24] It's so weird because I had a lot of conversations with people when I started this new journey where I wanted to test things out and kind of see. I had a framework and I wanted to see how people respond to it. You know going through the sales page and just giving them value so we're doing a lot of free calls like 10 or 12 free calls and every single time if to me it was like wow this is this is easy this is can this be right like and people were like oh my god this is so much value i'm so grateful for it and people were like like i asked them like what would you pay for this session that we did like and i got everything like from 100 bucks to 5 000 obviously yes it's a sales question it can bring you in a lot of money so obviously for some it's worth more but still that gives you an idea of how much value i was giving and yet it was super easy to me just because i've been on this journey for 10 years obviously and you know things are becoming a little bit more subconscious you don't have to think too much about it it just it flows like it's.
Peter:
[29:29] And I love that. Was that a kind of, when you're talking about that, I'm trying to phrase this question because I'm like, oh, is this one question or two questions? And I'm like, oh, because it's so juicy. It's like, because when you said there, like, wow, look at this value. We can go from $100 to $5,000. And it's not so much about the value in terms of what number it is. Like you said, it was more about, wow, people are going to value this in some shape or form. But what the key factor was, and I liked it because it's almost like I could see you recognizing something with inside yourself as you said, but this is easy for me. So would you say that you were looking for something that's going to be easy like this or would you say that maybe beforehand you were still working with that belief of but I should be working hard.
Ken:
[30:29] Or I should.
Peter:
[30:29] Be like grinding the stone in order to provide value or to receive the money that I would like to.
Ken:
[30:36] Receive yeah I mean if you feel like it is easy it doesn't immediately maybe feel like it's valuable you know i.
Peter:
[30:47] Love that that's a real honest.
Ken:
[30:48] Answer because.
Peter:
[30:49] I can tell that's something.
Ken:
[30:50] Yeah because i think that was like before i was working really hard and really trying to make it and yet you know you didn't really get to the point where you still got the sales that you wanted you didn't make the income that you wanted yeah but at least you were working hard right but that but but that made again it didn't make it valuable just because you're working hard, I mean, you can make it easy and it can still be super valuable.
Peter:
[31:17] Well, I think it's just something we all convince ourselves of. Now, whether that's from, you know, programming from our parents or it's a society programming, but the whole thing is like, but I've been working hard at it. Now, it doesn't matter whether you're like seeing the rewards for that effort, but it's more like, but you're trying and you're trying really hard. And that's what matters the most. And I almost feel like, you know, it's like going back to kindergarten and, you know, you should get a little gold star and a participation certificate and saying, just keep going.
Peter:
[31:48] You're working hard. That's the main thing, you know.
Ken:
[31:51] But again, you know, that goes back to like not giving up. So, yeah, keep going is actually still a part of it. But it's kind of contradicting itself.
Peter:
[31:59] So, it's interesting too because this was a big part of my journey. This is kind of related and that's where I know I've also felt the change over the last 12, 18 months. And I have talked about it previously and I'll work this down. This one hit me hard in April last year. Yeah. And that was about where I got introduced about the difference between the push energy versus the pull energy in life. And so, when we've been talking about this, it's almost like we refer this in terms of the fuel that you're using when you're working and what you're trying to accomplish. And so, for me, and I totally do look at it and I recognize, wow, I have been in the push energy, which is like, I've got to work hard and I've got to do this because I've got to get the car, I've got to get the house, I've got to do these things. And do these things, not necessarily because I want them, but it's because we actually we did need those things. So it wasn't like, it's not like here you guys, I want the Mercedes or I want the Ferrari. It's not the case. It's like, no.
Ken:
[33:04] I just need a car that's running.
Peter:
[33:06] We need wheels. We've got kids. We've got soccer to run kids around to, you know. It's like we need a roof over our heads. So it was a case of like we did actually need these things. So it was. So that was my motivation factor. That was the fuel. That was the thing that kind of kept me going. And, you know, I had a vision that kind of fitted that particular model of my life and that fuel that I was using for that. And, but then I started accomplishing those things and then it kind of, like, I found myself going... So, I've got those things. And then all of a sudden, the level of work and effort that I was putting in, it didn't feel the same. Like, I was doing the same thing and I was putting the same effort in. But it was as if for me, internally, it was like something's missing. That's where I kind of started to fight because now my shift in my life, all the needs in my life were also changing. And now we're looking for that thing where it's like this automatically makes me happen, And switching into that pull energy where it's like greater purpose or this is working for me, this is simple, this is easy, this just aligns with me and allows me to happen. So, would you find that that was kind of similar to you like you before you're in that push energy and would you find that you're a little bit more in a pull energy now?
Ken:
[34:31] Yeah, I would definitely say that that's the case for me as well. Absolutely.
Peter:
[34:36] That's a big difference, isn't it? The way you wake up, the way you approach your work, your day, it's all different.
Ken:
[34:43] Yeah. I don't go chasing things as much as I used to before. I rather let them unfold in the way that it's supposed to unfold. Things happen for a reason. This is the reason why it took me 10 years. All the things that happened, let's say, to me, air quotes, to me, not for me. because obviously it feels like it's happening to you, but it's happening for you because it leads you to where you are today.
Ken:
[35:12] And if those things didn't happen, you wouldn't be where you are today. There would be a different path, like a different timeline altogether.
Peter:
[35:20] And that's a powerful thing, like all those moments, obviously all the hustle that you had before and even your wife, you know, having the meniscus tear and those five months, like it was a pause. It was stop, slow down.
Ken:
[35:34] Full stop, yeah.
Peter:
[35:34] So, you can see the things that are in front of you because I think when we're so busy rushing, pushing, chasing, we miss the obvious. And, you know, I love the fact that you got your lovely moment of clarity and it's just – it just means I love it when people have these moments. This is the thing. This is what I live for. I love helping people trying to – I didn't – you found your own, which is awesome, But I just, if more people can have this moment or have reached this level of clarity that you have reached, then the world's going to be a better place. So, and I love it. And I just, it's awesome that you've got this vision and you're ready to do it. So... Now that you have the vision.
Ken:
[36:17] It's there for everyone, though.
Peter:
[36:18] What's that?
Ken:
[36:19] Let's not forget that. That moment is there for everyone. It is for- It's just a matter of finding it.
Peter:
[36:25] It could take 10 years. It could take a month. But it's there waiting for you.
Ken:
[36:29] I'm the living example. Like, it took 10 years. Don't give up just yet, you know. It could take 10 years, but we'll get there.
Peter:
[36:37] Can you imagine? There's a listener going, oh my God, I'm only five years in. I've got another five years to go before I'm going to get my breakthrough. I'm done with this. Like i always make that joke with people because obviously do you know that saying where it's like are you going to throw the towel in to give up it's like it's like it always say like i've got that towel i'm always i'm always ready to throw it in and then you go back in and pick it up but if you have a look at my hand right if you can't see like see how it goes across here like that yeah yeah yeah but literally like it's a semi-increase for those who aren't familiar it's literally i'm my i have a line that goes from one side of my hand to the other and it's it's like literally divides my hand in half and that's called a semi-crease but on my hand i don't know what you can say but it's really like rough stitching it's almost like i've cut my hand and someone has surgically like stitched it back up because even my even my mom's like she's like oh my god that's terrible it looks like no one looked after you because i can't believe you were born like that and it's just like but always make the joke of like no that's the stitching of my hand because as much as I want to give up, I can't throw in the towel. You just have to keep going. So, you know, it's just, it's a case of keep going. So, but I love the fact and I just, it's so simple. It's a simple journey and, you know, it's just keep going. And I love that story because, you know, your whole message now along with your journey, which I know.
Peter:
[38:02] Don't give up and it's such a powerful one and i'm just so grateful that i could get you on to share a little bit of your journey and love it because like i know you're scientific minded like me but you're embracing the.
Ken:
[38:15] Wound but you found your limits.
Peter:
[38:17] With not getting up and doing the dancing you know.
Ken:
[38:19] It's like we learn more.
Peter:
[38:21] About ourselves through these things but just to finish this finish this off man take us out here tell us all what is you are so clear on this vision and i to love it what's the vision for you now.
Ken:
[38:33] Uh give it to now in detail yeah no i mean like i mentioned before it's i want to like i said i want to become that go-to guy for sales pages because i know and i can help a lot of people and i think you know looking at the market like i did there's no one doing this and you have people like james like he's doing so much good for people and he's a great role model in that sense and i want to bring that to two people as well but just through sales pages obviously but i still embody a lot of other different things like the things we talked about like the energy and all that stuff and the woo and and you know the messaging blah blah blah so there's a lot of stuff that comes into it but i want to be able to just like get on stage have an event, bring people together, have that community. It's weird, though, because James has been this huge inspiration in so many parts of my life. Just looking at what he's doing with the BBD Live I've talked about as well, there's a thousand people. And they're all cheering for each other. There's no judgment. There's, you know, just, it's just amazing. And I want to be able to do something similar as well. And I feel like I can see that happening within the space that I'm finally found, I guess.
Peter:
[39:54] Love that. All right. And you know what the best thing is? And I think this is a great way to cap the episode off, is I want to remind you that you've already started doing that because you, by sharing your journey here with us today, is already creating the impact and I never want you to forget that. So, mate, your vision's awesome. It's yours. Chase it. I believe it for you. I can see it in your eyes. You're like, it's time. You know, it's like you're so ready for this. And again, I just cannot thank you enough for taking the time out to share the journey with us and, you know, have a little bit of a chat and a jam with me here on the Unipower podcast, but thank you so much. And of course, if anyone is like in the entrepreneurial space, whether you know you need a sales page or not, where can they find the sales page pro? How can they track you down, mate?
Ken:
[40:50] The easiest way is to go to Instagram and just type in Ken Wesker and you'll find me.
Peter:
[40:56] Oh, he's so confident. I love it. He goes, just Ken Wesker. It's the name.
Ken:
[41:00] And it says Ken, the sales page pro. So there's no doubt about it.
Peter:
[41:07] I love it. Own it. That's beautiful, mate. But again, thank you so much for your time and sharing it here. But I really, really appreciate it. And I wish you the best of luck, even though I know you're not going to need it because I can see it. You're ready for it. You're going to claim your space. And I'm looking forward to watching you grow, mate.
Ken:
[41:22] Thank you so much.
Peter:
[41:23] Thank you.
